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Survey your market
Achieving your company's revenue goals is all about giving your customers what they want. It sounds simple, and it should be.In these competitive and challenging times, marketing has become more and more complex, yet is increasingly critical for companies to succeed.
Today's marketing arsenal includes tools such as social media, search engine optimisation (SEO)/search engine marketing (SEM), market research, paid advertising, pricing, and many more approaches. One of the hardest tasks for a marketing leader is to build a team of specialists that is highly competent, action-oriented, customer-centric and revenue-accountable.
Board the e-train
Advances in technology have made it possible for companies to train their staff without undue disruption to the business. Trends such as the cloud, ubiquitous connectivity and even chatbots are all making an impact on the education and training sphere.
Matshepo Moeng, managing director of IT ServiSource, says: "Training should be an integral part of any business. However, for many businesses, training their staff is a trade-off against time out of the office and the impact on productivity."
Manage performance in 360 degrees
Change is the only constant in the world that we inhabit, to the extent that it almost needs to be embedded into our DNA. In order for businesses, and their employees, to keep pace with an ever-shifting world, they need to keep changing the way that things are done.
"Outdated, legacy processes are unable to offer the agility that technology is able to provide," says Matshepo Moeng, MD of IT ServiSource.
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